MJ: a matter of trust

Simon Owens, whose Bloggasm blog focuses on online media, writes:

I remember reading your post mentioning the fact that TMZ beat both CNN and the LA Times in reporting on Jackson's death. I recently spoke to an editor at the LA Times that pointed out that even though TMZ was the first to report the story, Google Trends suggests that most people trusted the LA Times to confirm it [link here.] Anyway, I thought this was something you and your readers would find interesting.