Missing out

I was bemused that free commuter newspaper MX gave so much room to a story saying that baby boomers will soon far outnumber the agegroup MX (is actively targetting. When will the boomers get their own free paper, then?

PS: Oh, and then there's the irony that so many newspapers (free and paid-for) are targetted at people who don't buy newspapers and never will, while there is so little in newspapers actually targetted at the people who have bought them for decades (because they are taken for granted).