Mix viral: too smug?
Posted October 4th, 2009 by debritz
In reference to the Mix 106.5 viral clip parodying Kyle Sandilands, one of my Facebook friends says, and I agree, that its impact is ruined by the "ballsy" voiceover at the end and the smug look on the faces of Mike E and Carmella. The subliminal message is that, given the chance, they'd be just like Kyle, rather than a real alternative. If I was at ARN, I'd be fixing that before putting the ad on TV.
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