Is anybody out there?

On Wednesday, no-one watched the the round 17 clash between St Kilda and Essendon from 1998 on 7Two, the Serie A soccer highlights on OneHD, children’s program Those Scurvy Rascals on ABC3 and the Chinese, Spanish, Russian, Turkish, Japanese and Hong Kong news bulletins on SBS Two.

The story goes on to say that any program with fewer than 1000 viewers "is regarded [by ratings firm OZTam] as making no impact and is recorded as zero". I bet the advertisers who paid for time during these programs are pleased. Then again, I suppose they bought a block of time that included at least some shows that had a statistically significant number of viewers.
PS: I won't mention the fact that two out of four of the shows are sporting events. Ooops ...