Bigger's not necessarily better

The Telegraph in the UK is reportedly moving away from chasing more and more hits. Media Guardian quotes the Telegraph Media Group's digital editor, Edward Roussel, as saying:

The big focus for us now is yielding a sustainable business model. Rather than focusing relentlessly on the aggregated numbers of unique users and page impressions, we are now looking more at channels.

The Telegraph's mantra, apparently, is "content, commerce and clubs".