A dirty, fishy business
Posted December 7th, 2011 by debritz
It's being billed as the biggest marketing blunder of the year. Advantage SA and Advantage Adelaide sent out goldfish to promote South Australia in bowls carrying the slogan: “Be the big fish in a small pond and come test the water.”
Sadly, "a number" of the fish were dead on arrival at their destinations.
However, those in the media with long memories will remember a time when journalists were deliberately sent dead fish (and I'm not talking about the barramundi sent to Media Watch.)
When the John Cleese film A Fish Called Wanda was released in Brisbane in 1988, the publicists sent a live goldfish to movie journalists. As far as I know, they were all still alive when delivered.
A rival firm publicising the movie Dirty Rotten Scoundrels then sent a dead gold fish to the same journalists, including a close colleague of mine.
Somehow I don't think anybody will be doing that again any time soon.