Ryan Seacrest to be heard in Brisbane
Posted December 8th, 2011 by debritz
Update: More changes at ARN: Jocks' Journal hasreported that 97.3FM mornings host Jo Henderson is "taking a break" and that Mix 106.5's Anthony "Becks" Toohey has been ordered by doctors to have an extended rest. There are also internet rumours about the future of Mix host Marnie T.
American Idol and E! Entertainment star Ryan Seacrest will be heard on Brisbane's 97.3FM from January 16, according to media website Mumbrella.
On Air with Ryan Seacrest is already heard on Sydney and Melbourne stations owned by the Australian Radio Network (ARN), and will also be heard in Adelaide from next month.
Mumbrella quoted ARN national content director Duncan Campbell as saying: "After a review of the station’s programming we felt there was an opportunity to seize the market in the early evening. Ryan Seacrest has access and connections to all the big celebrities and happenings in Hollywood .
“Ryan Seacrest has proved very popular for our target market in Sydney and Melbourne and we are excited to expand nationally in 2012, now offering this program to listeners in Adelaide and Brisbane.”
Radio industry sources have told me that Kip Wightman, who is currently heard on 97.3FM in the early afternoons, will be rejoining the breakfast team at Nova 10.6 breakfast team "by April at the latest". It is possible that the addition of Seacrest to the 97.3FM line-up could mean Wightman moves earlier - although the latest news from ARN (see update at top of story) perhaps suggest there may be a different opportunity for him at 97.3, which is co-owned by ARN and Nova owner DMG Radio.
The other inference to be drawn from the move is that 97.3, which has been resisting networking (and has been successful in doing so), is being brought more into line with ARN's Mix brand.