And another thing ...
Posted January 11th, 2012 by debritz
As my Australian radio predictions published on this blog in recent days have proven so popular, here's a bonus media prediction for 2012:
+ More than one person will be fired, or very seriously reprimanded, for something written on social media. The public broadcasters will need to be the most vigilant in this respect -- because they are, as they are constantly reminded, spending taxpayers' money, and somebody is always waiting for them to slip up -- but some people in the commercial media may also find themselves overstepping a mark they weren't even aware was there. Users of inappropriate language and bad-taste jokers beware. My advice: don't say anything on Twitter you wouldn't say on air or in newsprint. Even if the opinions are yours, your employer will almost certainly be monitoring the content.