And another thing ...

And another thing ...

Posted January 11th, 2012 by debritz

As my Australian radio predictions published on this blog in recent days have proven so popular, here's a bonus media prediction for 2012:

+ More than one person will be fired, or very seriously reprimanded, for something written on social media. The public broadcasters will need to be the most vigilant in this respect -- because they are, as they are constantly reminded, spending taxpayers' money, and somebody is always waiting for them to slip up -- but some people in the commercial media may also find themselves overstepping a mark they weren't even aware was there. Users of inappropriate language and bad-taste jokers beware. My advice: don't say anything on Twitter you wouldn't say on air or in newsprint. Even if the opinions are yours, your employer will almost certainly be monitoring the content.