Guide to go?
Posted March 25th, 2012 by debritz
Back in the day when newspapers were king, one of the big circulation boosters for Sunday titles was the weekly television guide.
The insertion of the A4 TV Extra magazine, which listed the week ahead's programs spiced up with celebrity profiles and gossip, was a bold experiment that sent Brisbane's Sunday Sun soaring ahead of its competitor more than 30 years ago.
It also played a part in the launch of the Daily Sun and the subsequent News Ltd purchase of Queensland Newspapers.
Other papers followed suit, and now most Sunday papers in Australia still have a dedicated TV liftout.
But not for much longer, I'd wager. There is one sitting under the remote control on the coffee table in the lounge room now, but I doubt I'll be consulting it.
Why are these guides endangered species? Because they are expensive to produce and insert, and in the age of electronic program guides and the internet, they are not necessary. With their early deadlines -- up to five days before publication -- and the TV networks' renewed fondness for last-minute schedule changes, they are increasingly inaccurate.
On top of that, Sunday papers no longer have a stranglehold on "breaking" TV news; the networks are much more likely to take direct control of these scoops through targeted webpages, viral videos and social media (sometimes disguised as "leaks".)
That's not to say that television gossip will be absent from the papers. If anything, there'll be more of it -- but in the "news" pages and other features sections, rather than in a dedicated space. With the exception of highlights, the listings will eventually disappear altogether as they no longer justify the space they take up.
It will be a brave editor who first pulls the plug on the weekly TV listings, but I think we'll see it happen within a year or two -- and the sky won't fall any more in terms of lost circulation than it already has.
Disclosure: I briefly edited the Queensland TV Guide in the mid-Noughties, when part of my brief was to cut costs.