Video rewards the radio star
Posted April 18th, 2012 by debritz
As The Australian's Michael Bodey points out, we really shouldn't have been surprised that Hamish Blake won the Gold Logie.
Blake has successfully parlayed his success on radio, and in cyberspace, into Logies votes.
The problem, of course, is that while Blake is very popular -- and especially so with young people -- he has been ostensibly rewarded for his work on a television show that had low overall ratings but was a minor hit with its target demographic.
Developing Bodey's argument, it seems fair to say that the Logies have become not a measure of television popularity, but of overall popularity -- at least among those people who are prepared to go to the trouble of casting a vote.
How long, then, before the Logies -- or some new thing that will usurp their role -- become popular culture awards rather than TV awards?
The Gold Logie may, in the not-too-distant future, be awarded to the "most popular" person in all media, rather than just television.
Of course, as long as it relies on people who are motivated to vote, or are even aware that the award exists, it won't be a true indication of actual popularity.
But at least it will be a more honest reflection of the realities of media in the 21st century: that fame transcends platforms and that nobody is working in just one medium any more.